Food Retail

Japorito

Design the brand identity for the new kid in town

Design the brand identity for the new kid in town

Challenge

What happens when Japan falls madly in love with Mexico? An unconventional fusion restaurant, where nothing is what it seems and the experience goes beyond food. A world tour of flavors paired with with a contemporary, out of the box root. This one-of-its-kind needed a brand identity. We were ready to be its soulmate. Result? Simply the perfect match.

Solution

We designed the brand identity of this unpredictable, bold new kid in town. The strategy follows with the same courage and boldness a graphic line based on bright colors, enjoying at the same time playing and reassembling familiar and traditional iconographies to give a fresh and contemporary look.

Team
  • Managing Director
    Marco Venuti
  • Art Direction
    Andrea Simone
  • Copywriter
    Andrea Poggioli
What we did
  • Brand Identity
    Packaging & Product Design