A club that over time has become a brand, ShariVari means fun and entertainment, a true milestone of the Roman nightlife but also a great attraction for tourists from around the world. At the root of this success is a strategy that uses conventional media as much as the more contemporary and unconventional ones.
We repositioned the brand according to international standards, taking inspiration from the most famous clubs in the world. More than a landscape, we created a real mood where luxury meets an appealing and competitive commercial offer. Thanks to a cross-channel communication strategy, we managed to turn the club into a must for all those ones, tourists and locals, who want to live the night without limits.